The LEGO® Group

Role: Content Creator and Social Art Direction

As a Content Creator for The LEGO® Group’s global social media efforts, I drive efforts in creating social-first content across Meta, Facebook, and YouTube. Social strategy is critical to my creative process as I have developed a culture-first approach to lead brainstorming that pushes for innovative and viral platform-native content that honors the LEGO brand legacy. As part of the production team, I leverage my strategically driven mindset and ability to work in high pressure environments to play a key role in leading off-site and social first productions for cross-platform content on a range of campaigns, collaborating with in-house, creator and influencer partners, and client teams. This includes quick thinking and resourcefulness that supports fast-paced and high quality content ideation, capture, and editing to cover partnerships such as F1, IMSA Rolex 24 at Daytona, The Sonic Movie 3 premiere, and Reece Witherspoon’s Book Club in addition to in house always on content capture. Whether on-screen, behind the camera or editing content, I approach everything with a can-do spirit and problem-solving mentality.

Key Skills: Videography, video editing, social strategy, social art direction, production